“Try Something New.” That was the vague challenge of this year’s Big Day Downtown, a marketing strategy by the Downtown Halifax Business Commission that sees bloggers and media types wandering the downtown core with a $100 credit card, checking out businesses that interest them and then—clearly—writing about it.
Last year there was no theme. Kristina and I just wandered from coffee shop to market to brewery to restaurant, exploring food and drink found on the peninsula. This year, there’s this pesky twist. “Try something new” is a simple conceit, but I didn’t want to try some random, new restaurant or store just for the sake of fulfilling a brief. I wanted to really embrace the theme. I wanted to have a bit of an adventure.
So I decided to email someone new. I fired off a missive to Chef Craig Flinn, the chef/owner of Chives, one of the best restaurants not only in downtown Halifax, but in Halifax, period. There! New thing: done. Mission accomplished! Checklist completed! Blog. Save. Post. Exit. Thanks for the money, Downtown Business Commission. See you next year!
But wait! Craig emailed me back! So I guess there’s more to this whole thing.